One hears so much hoopla these days whenever something controversial happens. Financial situation has gotten worse, many banks are rumoured to be closing down and cutting down operations, while commodity prices are reaching new highs. A lot of budget cuts are happening in case of brands, cancellation of campaigns, concerts and what not.

It was a high time that an event happened to shake this town a bit. Seventh Lux Style Awards did just that. Shook up some people and created lots of controversies.

LSA was postponed in August to be held in Karachi at the DHA Golf Club on 29th Oct, 08, with much razzmatazz and security precautions. Whatever and however the event was organized, one has to give credit to the brand for going ahead with the event even when every head in the industry was going this way and that.

I’ll steer away from the controversy wagon about who wore what and said what. That’s just an industry thing and happens all the time (e.g. Gia going bald). What I will review on however is: how I was blown away by the performance of Reshma,–a very well known Punjabi folk singer–Atif Aslam and Shehzad Roy.